Global Sounds from Switzerland

IN SHORT

• Mandate by Pro Helvetia and SUISA
• 2014-2026
• Directed at music lovers around the world

Switzerland’s cultural diversity is also reflected in its music, yet this diversity often remains largely invisible on the international stage. Global Sounds sought to bring this rich and diverse musical landscape out of its niche and into the international spotlight.

Commissioned by Pro Helvetia and SUISA, artlink curated the playlist—or, until 2020, the compilation CD—'Swissmusic – Global & Folk', featuring intercultural music from and within Switzerland. The project focused on music rooted in traditions beyond the Western mainstream. The playlist, which remains available on major streaming platforms, was presented annually to music promoters and agencies at the World Music Expo (WOMEX), and promoted through radio stations and music magazines.

Global Sounds increased the international—and domestic—visibility of Switzerland’s diverse musical landscape. Musicians gained greater exposure, received more enquiries from event organisers, and were able to establish important professional contacts.

The project was part of artlink’s broader commitment to transcultural music, also facilitating connections between Switzerland’s music scene and musicians from Africa, Asia, Latin America, and Eastern Europe, creating new opportunities for artists from these regions.